Outline | Web configurator concept
An omnichannel concept that changes the way we shop for windows
What is it about?
Omnichannel solution for one of the largest window vendors
“Outline” is part of the Inwido Group which is one of the most prominent window vendors in Europe. The potential number of customers is substantial since buying windows is a necessity, indeed have you ever seen a house without them? 😝 Despite the longevity of the company, Inwido must keep up the pace if it does not want to be outshined but there is still one thing missing… The right digital solution!
What is the Problem Statement?
create a platform that generates leads, reaches a broader audience, and keeps track of it simultaneously
According to the interviewed potential target buyers for Inwido, purchasing windows takes a long time. It is complicated and the lack of knowledge within the window field from the consumer perspective works for an overall disadvantage for both, the buyer as well as the retailer.
That is why we developed a showroom experience concept.
The showroom experience assumes a great role in visualizing potential purchases making it easier for clients to understand the buying process. This concept lets the users complete the showroom experience online by simultaneously providing necessary information along the way. This makes it so much easier and more efficient from the clients’ perspective while helping retailers gather data about the consumers.
Additionally, by implementing the configurator idea, the buyer will not only have a chance of creating windows with personalized features and designs according to their liking but can also share their location and complete a survey that generates recommended options from a professional perspective.
What is the goal?
Convert Users into leads
An Omnichannel solution that converts users into leads
With the help of the configurator, clients can smoothly continue their purchasing journey from the online to the offline world.
After completing the configurator stage and inputting their email address, the clients will receive a reference code with all the details regarding the chosen window options in an e-brochure. Moreover, the buyer will receive recommended retailer information and address for further completion of the order.
With the available brochure as well as the reference code the client can easily show the carpenters the visualized product. After professional consultation and analysis of the window mock-up created by the client, the product can smoothly be finalized, without the need of completing numerous steps in different places in order to purchase a window.
What about the process?
simple breakdown
phenomenological Approach
The research around the concept has been carried out within the phenomenological paradigm, from a subjectivist point of view. The customers of Inwido follow different paths when looking for replacement windows which is why it is important to understand their motives and needs.
Research and analysis
This initial phase of the project was based on the analysis of the window industry, gathering people’s points of view, and interpreting and understanding their needs.
- Desktop research
- Anatomy of a window
- Default sizes of windows
- Framing materials
- Name specifications
- Steps to choosing windows
- Client meeting
- Competitor analysis
- Benchmarking
- Interview analysis Key findings
Problem Solving
- Customer Journey Maps
- First sketches
- Client feedback
- Wireframes
User Testing
Upon completion of the wireframing part, user tests were conducted to examine the overall usability of the concept and to find out potential issues, that could be fixed before creating the prototypes. The user tests were conducted with two potential window buyers. During the test, an observer, a note-taker as well as a moderator were present. Participants were asked to think aloud while moving through the interface.
Final Prototype
The final iteration features a refined version of the prototype which solves the issues gathered from the previous user testing session.
This iteration is high-fidelity and interactive, all the functionalities can be used in real-time.
the prototype of the project,
live.
Check out the prototype of the project and interact with it.
Designed in InVision.
Who participated in this project?
The project is part of the work I have done during my internship at Voilaah, a digital agency based in Singapore.
